Top 3 Website Content Mistakes You're Making
Trying to do your website on your own is tricky. You don’t know if you’re “doing it right”.
I get it. And it doesn’t have to be so complicated.
Because sometimes just little tweaks can make a huge difference, here are the top website content mistakes you're making and the changes you can make TODAY to increase your conversion rates and book more high end clients.
1. OVER COMPLICATED NAVIGATION BAR
As humans we crave simplicity — especially when it comes to websites.
Having too many tabs on your navigation bar will turn people away. Having too many options or things to choose from will just create confusion and overwhelm. No one wants decode your navigation bar to find the page they're looking for.
SOLUTION. Keep it simple!!! Stick to a maximum of 5 tabs in your nav bar. Make it as easy as possible for them sign up to your newsletter and apply or book a call to work with you.
Pro Tip: The less times they have to click to get there the better.
2. NOT ENOUGH CALL TO ACTIONS (or too many)
You need to have a Call to Action or (CTA) on each page of your website. Keep in mind that you also don't want to overwhelm your potential client by adding too many different CTA's on each page.
SOLUTION. Choose the main purpose of each page. Keep it simple and make it crystal clear on where they should go next to learn more about your offers, book a call, or sign up for your newsletter/opt-in.
3. YOU DON'T HAVE A CLEAR BRAND STATEMENT
Your brand statement describes in a few sentences what you do + who you help + how you help them.
You want the person visiting your site to easily be able to know if they're at the right place and if you're the right person to help them.
SOLUTION. Create your Brand Statement and include it on your banner image or right below to grab the attention of your audience.
Let me know what you think! If you have any questions, leave them in the comments!
I'm here for you!
xo - Angela