How to Plan Your Brand Photoshoot
So you've finished all the branding work. You know your brand identity, your logos, color palette, fonts, textures, patterns, and graphics create a beautiful cohesive brand.
Now it's time to share your new brand with the world, starting with your brand photoshoot.
A MINDFULLY PLANNED PHOTOSHOOT THAT CAPTURES TEH HEART + SOUL OF YOUR BRAND IS KEY TO BRINGING YOUR BRAND TO LIFE.
Everything should be on brand and reflect your brand colors + aesthetic. From your props, to your outfit, locations, even your nail color should reflect or compliment your brand colors + style.
Go shopping and buy clothes & props that are on brand if you don't have any, and visit the locations you have in mind before the shoot to make sure they fit with your brand.
Important: Make sure to show your mood board + color palette to your photographer so they know the exact colors and style you're going for. Also do your research. Plan the types of shots you want ahead of time so you have a game plan the day of your photoshoot.
And have fun with it!
Feel free to play around with your photoshoot by trying out different locations or props that go with your brand message + personal story. Bring who you are and what you love into the pictures. You can go to a cute coffee shop if you want all the lattes and work vibes. Or maybe you want your photos to be outside at the beach or a beautiful park.
Use your new brand photos on your website, social media, and marketing collateral to share your brand + message with the world!
xo - Angela