What is a Brand?

 
What is a Brand?
 
 

"A brand is so much more than what you see, it's how you make people feel."

A brand is more than a logo, color palette, or tagline — it’s intangible. It's your legacy and what you become known for.

THE ART OF BRANDING DEFINES THE FEELINGS, INTENTIONS, AESTHETICS, AND TARGET AUDIENCE INTO ONE STORY.

Branding is experiential — it's something you feel.

When done intentionally, it can create a sense of community & belonging with your soul tribe.

A LOGO, ON THE OTHER HAND, IS THE FACE OF YOUR BRAND. IT'S DISTINCTIVE + RECOGNIZABLE.

In essence, a logo is the artistic element that represents your business in one picture/symbol.

If you’re looking for more support + guidance on creating your brand, join my 5 Day Branding Challenge! The content I've created for this 5 day training is KEY to building your brand and it's a crucial step I do with all of my clients before we start any design work.

I’m here to support you! What are your biggest questions when it comes to branding?

Let me know in the comments!⠀⠀⠀⠀

xo - Angela

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