How to Craft Your Brand Visuals


So you already did all of the brand/business foundation work.

You're super clear on WHAT you do, WHO you serve, and HOW you serve them.

You know *exactly* who your ideal client is. You know the ins and outs of their mind, their dreams and desires, their biggest struggles and pain points.

You're super clear on your offers.

You know exactly how you get your clients results — you're an expert at what you do.

How to Craft your Brand Visuals

However, when it comes to designing your brand you don't even know where to start.

"How many colors do I choose, do these even go together and what the hell is a mood board?"

Breathe, I got you.

First, I want you to take some time to journal about the emotions you want your brand to exude, and how you want your clients to FEEL when they're working with you.

Second, is the overall style you envision for your brand. Is it clean and minimal? Bold and edgy? Feminine and timeless?

Third, is choosing the colors you love that embody the answers to the first two questions. You want to make sure they make sense as different colors evoke different emotions.

Now it's time to start creating!

Start a board on Pinterest and start pinning all of the images that capture your brand key words and your colors. Choose your favorites and create your mood board!

Like always, if you have any questions leave them in the comments!

xo - Angela