5 Reasons your Website isn't Converting
Here are the biggest reasons why your website isn’t converting.
1. YOU DON'T HAVE CTA'S (CALL TO ACTIONS) ON EACH PAGE
Are you guiding your viewers to where you want them to go? Tell them where to go next — make it easy for them to navigate your site to reach your services page and schedule a call with you.
2. THE IMAGES ON YOUR SITE SUCK
You have less than 5 seconds to grab someone's attention once they land on your website. And the key to capturing their attention? Beautiful images. Photography can make or break your site, so having high quality professional photography is a MUST.
Pro Tip: If you're unable to do a professional photo shoot, you can purchase stock photography. Some of my favorites are Unsplash, Stocksy, and Haute Stock.
3. UNCLEAR BRANDING + MESSAGING
Your brand is more than just your logo — it’s how you make people FEEL. it’s an experience created through consistent visuals and content in alignment with your values and mission.
Pro Tip: Your logo, color palette, graphics, images, and messaging should be all be working together flawlessly & stay cohesive across all platforms to build credibility and make a killer first impression.
4. CONFUSING OFFERS
How are you packaging your offers? Are they clear, concise and conveying the value of working with you? The more focused and aligned your offers are, the easier it is for someone to say YES.
Pro Tip: Make sure you showcase the VALUE and TRANSFORMATION someone will have by working with you.
5. NO TESTIMONIALS
Social proof is everything. People want to know you're the real deal, and will want to look at your testimonials before hiring you.
Pro Tip: Include 3-5 testimonials on your homepage to show what you're previous clients say about their experience working with you.
How did you do? Be honest.
What are your biggest struggles/questions when it comes to Branding & Website Design?
xo - Angela