3 More Reasons your Website isn't Converting
A website not only has to look amazing — it has to SELL.
If you're website isn't converting you have to look at two things:
Do you have a solid brand?
Does your website reflect your brand?
Does your website look amazing?
2. DESIGN + CONTENT STRATEGY
Is the layout and content strategy serving you?
Get really clear on the actual goal of your website. What do you actually want your website to do? Collect emails, get people to apply to your programs or book a call with you?
Build your website with the end in mind.
And because sometimes a little tweak can make a *huge* difference, here are the top mistakes you're making and some changes you can make TODAY to increase your conversion rates and book more high end clients.
1. OVER COMPLICATED NAVIGATION BAR
Having too many tabs on your navigation bar will turn people away. No one wants decode your navigation bar to find the page they're looking for.
Keep it simple!!! Stick to only 5-7 tabs in your nav bar.
Make it as easy as possible for them sign up to your newsletter and apply or book a call to work with you.
Pro Tip: The less times they have to click to get there the better.
2. YOUR SITE TAKES TOO LONG TO LOAD
Ideally your site should take between 1-3 seconds to load.
If your website takes more than 5 seconds people will start to leave. No one wants to wait forever for a site to load.
A quick fix for this is optimizing the size of your photos to make them quicker to load.
Try to use images less than 500 KB by either making the actual pixel size smaller or compressing the images to make them smaller.
3. YOU'RE NOT COLLECTING EMAILS
Social media rented land.
Want to know what is actually yours? An email list.
Email lists are gold and they are key to nurturing your relationship with possible leads to convert them into paying clients later on.
Pro Tip: Have an opt-in on your homepage to get people to sign up for your email list.
That’s it for now! Let me know what you think! If you have any questions, leave them in the comments!
I'm here for you!
xo - Angela