How to Craft Your Brand Statement

 
How to Craft your Brand Statement
 
 

"YOUR BRAND IS AS   Unique AS YOU ARE"

 
 

In Marketing, your USP or Unique Selling Proposition is what your business stands for. It's the hill you're willing to die on. It’s what sets you and your business apart from others.

It's what you become *known* for.

Powerful brands make you FEEL something. They become more than a brand — They become a movement, a lifestyle, a way of living.

So if you're having trouble answering the question, "What exactly do you do?"

That's where your Brand Statement comes in.

BRAND STATEMENT = WHAT YOU DO + WHO YOU HELP + HOW YOU HELP THEM

One way you can create your brand statement is the following:

I help (your ideal client), with (the services you provide), to/with/so that they can (the unique result you provide).

What's your Brand Statement? Share it with me in the comments below!

xo - Angela

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