4 Pillars to my Brand Strategy Framework
Because a Brand is more than pretty visuals — It’s an experience. And there's a whole Brand Strategy Framework I use for my clients to create powerful, magnetic brands.
Here are the 4 Pillars of my Brand Strategy Framework:
I've talked about it before and I'll mention it again. You can't go anywhere if you don't know where you're going.
Your Vision is KEY.
It creates your entire business strategy.
A strong vision communicates why you're here, what you stand for, who you serve, and how you serve them.
You incorporate your vision into your business through your:
Tagline — A short but powerful sentence that conveys your brand's essence.
Purpose — Why you're here. What were you born to create? *Note. If your business doesn't fulfill your true soul's purpose, you're in the wrong business.
Values — What you stand for. These are your core values and beliefs.
"Be YOU, everyone else is taken."
Your value is everything that makes you unique. It's the specific set of gifts and skills that only YOU have.
USP — Your Unique Selling Proposition is what your business stands for. It's the hill you're willing to die on. It’s what sets you and your business apart from others because of what your business makes a stand about, and it's what you become known for.
Positioning — How you stand out from the crowd. This requires you knowing your target audience and then how you position yourself in the market.
Aligned Offers — How you serve your clients.
What is the true value you're offering to your clients? What's the transformation they'll have by working with you?
Your brand has a voice and a personality.
And you must be intentional with your language by focusing on what you say, how you say it (tone), and most importantly how it makes people *feel*. Powerful brands make you FEEL something. They become more than a brand - They become a movement, a lifestyle, a way of living.
To refine your voice you must know who your ideal client is.
Create their persona. How old are they? Are they married or single? Do they have kids? What do they like? What are their fears? What are their biggest goals? What are their deepest desires?
Really get to know them and then speak directly to them.
And now my favorite part! Visuals!
Your visual identity sets the foundation for your brand to be distinguishable, recognizable, and most importantly, unforgettable.
The key with visuals is consistency!
Style — This is the overall aesthetic (look & feel) of the brand. The first step in my design process is to create a beautiful Mood Board for my clients to reflect the look and feel for their brand.
Identity — The brand's core style elements (fonts, logos, colors, imagery). I create a Brand Style Board for all of my clients with all of their brand elements in one cohesive pdf. This includes their logos, color palette, fonts, and other design elements that makes up their brand.
Collateral — All of the digital and printed material for marketing and sales purposes. This includes business cards, social media templates, PDF's, Power Point presentations, etc.
That's it! The 4 Pillars I use in my Brand Strategy Framework - Vision, Value, Voice, and Visuals. Like always, if you have any questions let me know in the comments below!
Also, if you're a badass, visionary female entrepreneur and you're ready to create a powerful + magnetic brand & website that matches your vision, don't hesitate to reach out for a complimentary consultation on how we can work together!
xo - Angela