What is a Mood Board + Why your Business Needs One
WHAT IS A MOOD BOARD?
A Mood Board is an inspiration board that captures the soul and essence of your brand. It's a collection of images, usually from Pinterest, that conveys the look and feel of your Brand & Website.
WHY ARE MOOD BOARDS IMPORTANT?
Mood Boards are the inspiration board the rest of the brand is built on. In essence, it's your visual foundation and it captures the vision you have for your brand.
Not only are they crucial for the design process, but it also serves as a reference point whenever your designing something new and you want to make sure it's on brand.
A Mood Board showcases 3 things:
1. THE OVERALL STYLE
This is the overall look and feel for the whole Brand & Website. For example your Brand can be bold, edgy, feminine, minimal, modern, classic, etc.
2. THE BRAND STORY
This is the story behind the Brand. What are the emotions you want your Brand to exude? How do you want your clients (and audience) to *feel*?
For this mood board we went with the key words:
Empowered. Confident. Radiant. Vibrant. Passionate.
3. COLOR STORY
Your Mood Board should showcase your Brand Colors and I always use it to create my client's custom Color Palette.
*Note. Part of Branding is having a unique Color Palette with actual color codes (hex codes) that you use CONSISTENTLY across all platforms.
Mood boards are my favorite part of the design process! They are so fun to create and make designing the rest of the Brand & Website soooo much easier, so make sure you don't skip this step!
xo - Angela