Speaking to Everyone will NOT get you results.
"When you speak to everyone, you speak to no one." - Meredith Hill.
Speaking to everyone will not get you results.
What it will give you is a major headache and a bunch of unqualified leads telling you your prices are too high, your values + interests aren't aligned, and the "I'm just not sure if we're a good fit" spiel. And you're left wondering what the hell went wrong, and why you have such a hard time finding clients.
Does that sound familiar?
You NEED to define your soulmate client — the people you absolutely love to work with and light you up inside.
Your dream client is the person that just “gets it”. They should be saying HELL YES to working with you, because you’re the exact answer to their problem. You're an energetic match, you have the same values & interests, and most importantly, they trust you to hold space and honor their unique vision & goals.
Now, It's time to really get to know your soulmate client.
Here are 4 of the most important questions you want to ask yourself when defining your ideal client. So grab a pen and your favorite notebook and really dig deep with these. Be as specific as you can!
1. Who is your ideal client? (Demographics: Age, gender, location, income, occupation, married/single, do they have kids, etc.)
2. What are her biggest pain points and struggles? (What stresses them out on a daily? What makes them cry at night?)
3. What do they really WANT? What are her biggest dreams and desires? (Dig below the superficial ones for these, what does she *really* want?)
4. What does she NEED? (What does she need in her life RIGHT NOW? What problems is she currently looking to fix?)
*Hint hint* you're offers should be targeting your dream client's needs & wants.
What are your biggest questions when it comes to niching down and defining your ideal client? Let me know in the comments below!
xo - Angela