5 Things You Need on Your Homepage
Your homepage is the first thing people see when they land on your site and just like you dress to impress on a first date, your homepage needs to make the same impact.
So let’s get right to it… Here are the 5 elements that you need to make your homepage stand out and be the best it can be.
1. POWERFUL + CLEAR BRAND STATEMENT
When someone lands on your site, they should instantly be able to tell what you do and if your services are right for them.
Your Brand Statement is your elevator pitch, where you state in WHAT you do, WHO you help and HOW you help them as clear and concise as possible. This is where your messaging + positioning comes into play by infusing your personality and what makes you unique into your copy.
2. MINI ABOUT ME SECTION
People don't just want to learn what you do, they also want to get to know YOU. This is why having a short about me bio on your homepage is super powerful. It gives someone a glimpse of who you are without having to click and read through your whole about me page.
3. SOCIAL PROOF
People want to see "proof" before they spend thousands of dollars to work with you.
Word of mouth is the most powerful marketing tool you have. And adding social proof on your website by posting your client's testimonials or videos builds trust + credibility with your new audience.
4. ADD A CTA
You need to have a CTA or Call to Action on your homepage to direct people to where you want them to go. Do you want them to sign onto your email list, check out your services or book a call with you? Make sure your homepage is clear and that it flows to redirect your viewer to where YOU want them to go.
5. USE BRAND PHOTOGRAPHY
Photography can make or break for site. It really is crucial that you're using professional photography of you that's on brand and captures your personality + what you're all about.
A gorgeous of photo of you smiling will do wonders to build trust and help people get to know you.
And while I can go on and on about what to include in your homepage, these are the top 5 tips you can incorporate today to uplevel your site and increase your sales!
xo - Angela