BRANDING + WEB DESIGN PACKAGE
The Branding + Web Design Package is everything you need to elevate your brand, amplify your message, and build your tribe! I’ll work with you one on one to create an unforgettable brand experience that reflects your soul, as well as a fully optimized and gorgeous website that speaks directly to your tribe.
Brand Discovery Call
Ideal Client Questionnaire
Brand Style Board
Primary logo (3 revisions)
Custom color palette
Signature brand textures/patterns
Complete detailed Style Guide
Content Strategy Call
Coming soon landing page
Beautiful custom website designed using Squarespace optimized for mobile + SEO
Email marketing & social media integration
A one hour walkthrough and tutorial for managing your new website
ADDITIONAL ADD ONS (1 included)
Digital Materials: Opt-in pdf, newsletter & email banners, social media templates, etc.
Print Materials: Business cards, flyers, invitations, labels, inserts, stickers, etc.
1. BRAND DISCOVERY
Once you’re booked and ready to go, we’ll start with a 1 hour Brand Discovery Call to discuss your vision and goals for your brand + website. I’ll also send you my creative brief questionnaire, so I can get a really good idea of the feel and aesthetic you envision for your brand. We’ll also discuss your inspiration board — brands you are loving or other pieces of inspiration that may be useful for the branding + web design process.
2. MOOD BOARD + COLOR PALETTE
After the questionnaire and creative research, I will get started on creating your mood board. Think of a mood board as an inspiration board, where I will collect images from Pinterest, and put them together on a beautiful board to showcase the feel and mood of your brand. I’ll also create a custom color palette based on your mood board!
3. LOGO CREATION
Once you’re happy with your mood board & color palette, I will get started creating your logo. I will design 3 custom primary logo designs for you to choose from. I’ll also design your alternative logo and your submark! (3 rounds of revisions)
4. ADDITIONAL GRAPHICS
Once your in love with your logos, I’ll design the rest of the branding style board. I’ll create your favicon and custom font combinations to go with it. I will also add any additional textures or patterns to make your brand truly unique.
5. BRAND STYLE BOARD & STYLE GUIDE
I'll deliver a Branding Style Board with your custom logo, alternative logo, favicon, fonts, color palette, graphics, patterns and textures to be used for your brand, as well as a detailed Style Guide with instructions and specific details on how to use all of your branding elements. (All of these files will be delivered via Google Drive)
6. PHOTOSHOOT CREATIVE DIRECTION & MARKETING VISUALS
Once we have your brand fully created we’ll start to plan your brand photoshoot. I’ll give you creative direction — from your outfit, to location, to props to completely map out & plan your entire shoot from start to finish. I’ll also design your chosen marketing collateral (print or web depending on your unique needs) that’s consistent with your brand creating a cohesive brand experience.
7. WEBSITE CONTENT STRATEGY
Website time! We’ll start with a 1 hr Content Strategy call to discuss your vision and purpose for your website. This way I can really get a good idea of the content + layout you want for your site, and create a content strategy based on your unique goals. We’ll also discuss your inspiration board — websites you are loving or other pieces of inspiration that may be useful for the web design process.
8. COPY REFINEMENT
Copy time! Once we create your content framework, I’ll send it to you to fill out with all of your copy. Once it’s all written out, we’ll go over it together to refine your copy and make sure it’s conveying your message and speaking to your ideal audience. Next, I’ll collect all of the content for your website. This includes all copy and photography for each page. Once I have all of this information I can get started creating your amazing website!
9. WEBSITE CREATION & DEVELOPMENT
It’s time to start building your beautiful new site on Squarespace! I'll use everything from the previous steps to make sure that everything is cohesive and on brand, as well as all of the content you provided to put all the pages together. I will also create all custom banners and graphics to really make it pop, and integrate your site with your email marketing and social media platforms.
10. EDITS & REVISIONS
Once your website is fully created, you’ll be able to go over and review your site. I'll give you a few days to review and take notes of any revisions or changes you want done. We'll discuss your thoughts and I'll get back to work making all of your edits. There will be 3 main rounds of edits.
11. LAUNCH TIME!
We're done! We’re officially ready to launch your site! I will also provide a 1 hr tutorial via Zoom on how to manage your new website, so you can make any changes or updates further down the road. You’ll receive all of your branding elements (logo, alternative logo, favicon, graphics, textures, patterns, etc.) in a folder via Google Drive. Let's pop that bubbly lovely, and celebrate your beautiful new brand & website!
The Branding + Web Design Package takes around 3 months, depending on the complexity of the project and client response times. Once we discuss all the specifics, I'll be able to give an estimated launch date.